CRM & Flowlu - an ideal relationship Jun 16, 2021

It's like the honeymoon phase isn't it - getting to explore new ways of working with a new app or platform. Particularly when it's so relationship based - customer/clients, prospect/leads - people interacting with people.

But it is still amazing how many businesses don't have consistent systems...

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Managing your business – a free 90 day goal planner 90-day planner client processes organisation May 21, 2021

Want to get more connected with what you business is going to do over the next 90 days? Or maybe you want a better system to plan it all out? Well, my 90 Day Goal Planner could well be the very thing that you are looking for.

(You may be wondering about the image... it is from the June 1950...

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Here's the thing about relevancy email marketing survey May 18, 2021

Come closer, I've got a wee secret to share - you'll like it.

Surveys/quizzes are amazing for getting more email opened and clicked and that, in turn, massively boosts all your engagement figures!

How come?

Because they allow you to be highly relevant. There are many survey options out there -...

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Top Three Trends for Email Marketing in 2021 email marketing Feb 01, 2021

Now that we are a whole month into 2021 (definitely the longest month ever!), I thought I'd share what I am seeing along with my clients about what is working best for them - condensed into a handy top three summary.

Trend #1 - Know where your customers are in their journey

I think this has...

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Ten Common Email Marketing Mistakes That Are Easy to Sort! client processes customer experience email marketing personalisation tagging Jan 07, 2021

Whilst working with clients and indeed just using the web like everyone else does, I continue to be surprised how the same common email marketing mistakes keep coming up, over and over! And what's even more surprising is that these mistakes are super-easy to sort and change to something way more...

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The Day Jenna Kutcher asked me to look at her Asses - or did she? email marketing Nov 23, 2020

Quite rightly, dear reader, we are encouraged to have effective headers for our emails. I always tell my clients that the headers are the initial eye-catcher. Hence why using icons help your emails jump out of an overloaded inbox. 

Similarly too for pre-headers. These things are the bit you...

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