Top Three Trends for Email Marketing in 2021 email marketing Feb 01, 2021

Now that we are a whole month into 2021 (definitely the longest month ever!), I thought I'd share what I am seeing along with my clients about what is working best for them - condensed into a handy top three summary.

Trend #1 - Know where your customers are in their journey

I think this has...

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Ten Common Email Marketing Mistakes That Are Easy to Sort! client processes customer experience email marketing personalisation tagging Jan 07, 2021

Whilst working with clients and indeed just using the web like everyone else does, I continue to be surprised how the same common email marketing mistakes keep coming up, over and over! And what's even more surprising is that these mistakes are super-easy to sort and change to something way more...

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The Day Jenna Kutcher asked me to look at her Asses - or did she? email marketing Nov 23, 2020

Quite rightly, dear reader, we are encouraged to have effective headers for our emails. I always tell my clients that the headers are the initial eye-catcher. Hence why using icons help your emails jump out of an overloaded inbox. 

Similarly too for pre-headers. These things are the bit you...

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Filters - they're not just for coffee... email marketing personalisation tagging Nov 16, 2020

In my previous post, we talked about signals – what we’d like to see from people on our list to show that our relationship is growing and that they are getting more value out of knowing us. But that’s just half the story – the other half is how and who we respond to when...

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Signals - not just for first dates (or driving, for that matter)! email marketing personalisation Nov 05, 2020

There are several components to the OBVI-US system of email strategy development. Thought it might be useful to explore one of these components and share the why and how behind it, hopefully helping you build and implement your own email marketing strategy – built around engagement and...

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Link in Bio - hosting your own Instagram Linktree (plus FREE Kajabi template!) Oct 21, 2020

Instagram as a marketing tool grows more and more popular every day – in mid 2020, over 130million users were engaging with shopping type posts every month; there are nearly 500 million active users every day – that’s a lot of traffic!

That’s why many brands and...

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